Stronger Voices Masterclass: Creating a Viral Social Justice Story

What separates a post that gets a handful of shares from one that reaches millions? It’s not just luck. Viral social justice campaigns follow clear patterns:

• They’re rooted in compelling data or personal narratives
• They tap into the right conversations at the right moment
• They’re constructed for maximum shareability.

In this free online masterclass, we’ll show you how to identify the stories hiding in your work, craft them for maximum impact, and amplify them effectively. You’ll learn techniques to make your content shareable, engaging, and aligned with your values, so your social justice stories can reach the audiences they deserve.

What you’ll learn:

• How to unearth data stories from your charity’s work
• How to develop case-study led stories within your organisation
• How to tap into social media talking points and viral news stories
• How to construct a social justice story for maximum impact
• How to construct headlines and social media hooks
• How to measure a story’s success

Who is this for?

Stronger Voices Masterclasses are aimed at professionals in the equalities sector who work in a communications, media, social media, campaigning or a strategy role and/or have an interest in embedding accessibility within their organisation’s comms. We welcome attendees from charities, non-profits, NGOs, CICs, social enterprises & community groups.

Level

All levels of experience and knowledge are welcome to join this session.

Meet your expert trainer

Maya Oppenheim is an author and freelance journalist. She is the former Women’s Correspondent at The Independent and was the first and only person to have this job title at a UK news outlet – exploring national news and global stories from a women’s angle. She worked full-time at The Independent for around nine years, spending six of these years working as the Women’s Correspondent, writing about human rights, domestic abuse, sexual violence, abortion, health, police perpetrated abuse, childcare, the far right, sex work, the criminal justice system and more. Maya is the author of The Pocket Guide to the Patriarchy – a 22-chapter book which explores the aforementioned issues and more.

Her latest book, 50 Feminism Ideas You Really Need to Know, is coming out in August 2026. The book, which is part of the popular 50 Ideas You Really Need to Know series, delves into the history, ideas and battle grounds that have defined and divided feminist movements. In 50 accessible essays, the writing spans the worlds of pop culture, literature, theory, politics, economics, art, science, technology and activism.

About Stronger Voices

Stronger Voices is a Media Trust programme designed to strengthen the voices of equality organisations across London. Funded by City Bridge Foundation, the programme aims to support equalities organisations to strengthen their strategic communications to improve representation of marginalised communities facing inequality.