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Words that Move Mountains – How To Write Compelling Copy for Charities
Tuesday 28 November 2023 10:00 - 12:00
Join this webinar to learn the art of copywriting for charities: capture your audience's attention and inspire them to act.
Choosing the right words can be a real headache! Your charity has events to promote, resources to share and volunteers to recruit, so it’s essential that your words not only capture your audience’s attention but also elicits a meaningful response.
How do you make sure your words have the desired effect and impact?
Come along to our exciting new copywriting training where you will uncover invaluable insights, master effective techniques, and explore innovative strategies to engage with your audience and overcome writer’s block. Dive into the world of persuasive copy, learn the art of writing an effective and compelling call to action, and discover how to add that final polish to your blog posts.
Through this training, you’ll learn:
- How to compose, structure and write persuasive and engaging copy
- How to tailor your writing for different materials and different audiences
- Understand the importance of tone of voice
- How to write a strong call to action: get the response you want from your audience
- How to copy-edit and cut text effectively, to sharpen up your writing
- Develop skills that help you connect with readers and inspire them to act
Who should attend?
Anyone who is responsible for creating copy for their charity or charitable organisation
Meet your expert trainer
Lucia is a digital communications & PR professional (having previously trained as a lawyer). She has delivered campaigns for both consumer audiences on behalf of Unilever and KRAFT brands as well as technology & telecoms audiences for B2B clients.
Lucia won two Digital Impact Awards for her work with BCS, The Chartered Institute for IT.
Before relocating to the South Coast Lucia loved supporting Media Trust with bespoke in-person training and delivered programmes for charities including Age UK, Hyde Housing Association and a national adoption charity.
Lucia is a Business Ambassador for her local dementia charity Dementia Support, which has ambitions to go national.
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