Write Better Copy

12 Sep

Golin, EC1N 2AE

Tuesday 12 September 2017 10:00 - 13:00

Get tips and learn tricks to deliver engaging copy to grab your audience’s attention and prompt action! Learn new approaches from the award winning communications agency, Golin, on our top-selling copywriting training! The course will help connect with your audiences and get past writer's block.

Anyone who writes for an organisation needs to make sure their words get a reaction. You’ve got aims and objectives already – write to get things moving, raise funds, get support and interest your readers.

Photo by Alejandro Escamilla on Unsplash

Definitely made me think about how to improve my writing, especially when it comes to cutting out words and being more concise.


Ideal for you

If you want to get a reaction from great writing

At the end of this training  you will:

  • Compose, structure and write compelling copy
  • Tailor your writing to your target audience and your medium
  • Write calls to action and get the response you want

Engaging and full of essential top tips that I can take back and apply to my own work.

Carers Trust

About the trainer:

Will Sturgeon, Executive Director at Golin

Will Sturgeon is a former journalist turned PR professional and has worked for some of the biggest brands in the world. He works with clients to help them plan and devise their content, messaging and PR strategy and also works with senior executives training them to be effective media spokespeople. Will has provided training support to the Media Trust for the past four years, helping to set up and run courses on better writing, using social media, planning PR strategies and coping with a crisis. Will has been an executive director at Golin since 2011.

Do I need to bring anything with me?

Please bring along some copy you have recently written or have some content topics in mind that you would like to discuss during the session.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.

If you’d like to cancel the course, please check our cancellation policy below and email [email protected]

Do I need to print my confirmation email?

You don’t have to print and bring your ticket. Just turn up on the day. It’s that easy!

When you book, we will have all of your details in our system.

Cancellation and Booking Policy

Booking terms and conditions


Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to [email protected] or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email  [email protected] to discuss the changes.

Cancellation period

If you need to cancel your booking:

  • 1 month or more before the course, you will be entitled to a full refund
  • Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
  • Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
  • The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable. However, you will need to let us know beforehand.

If you’d like to give your place to a colleague, drop us an email to [email protected]

Can I pay via invoice?

You can choose to show “other payment options at the bottom of the order page on Eventbrite. Once selected, simply choose “send invoice.

Our Finance team will then send an invoice onto you.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Do you offer a tailored version of this course?

If you’d like us to run Write Better Copy training with a group of your staff just let us know.

Simply, get in touch with our training team and they will help you to create a tailored course for you.  Email [email protected] or call 0207 871 5600.

Book your place

To secure your place on this course, register today via our Eventbrite page.


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No.2 Waterhouse Square 140 Holborn, London, EC1N 2AE

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