Sevenoaks Scouts
Campaign Planning & Logo Design for a £1m Fundraising Appeal
We are launching a £1m fundraising campaign to build Sevenoaks Scouts Community Barn. The Community Barn will be a new, purpose-built activity centre and headquarters for Scouting in Sevenoaks, and a Community facility for the benefit of local community groups.
We are looking for support to develop a Marketing strategy (to include copy editing, print and digital marketing) to launch and sustain this £1m campaign, and graphic design expertise to develop a unique project logo. The campaign objective is to secure £1m in funding over nine months from diverse sources including local businesses, grant making bodies, major donors, and Scouting alumni.
With climbing, outdoor, and water sports facilities, Sevenoaks Scouts Community Barn will be a hub for Scouting in Sevenoaks: a place for young people to access adventure and fun while learning skills for life. As a Community facility, the Barn will also be available to local organisations as a place for the whole community to come together.
We are a small team of Scouting volunteers with no professional Marketing expertise. We are in need of support to develop a Marketing strategy to ensure the success of this fundraising campaign.
In depth Project: 13-16 hours
Children and Young People | Mentoring | Remote or Face to Face
Skills requested
Copywriting Copy, Specific audiences
Graphic design Graphics, Logos
Marketing Campaign planning, Email marketing, Google Adwords, Google Analytics, Influencer marketing, Marketing copy, Marketing strategy, Paid digital marketing, Storytelling