Ability Housing Association
Experienced professional needed to help formulate Marketing Strategy
Our communications challenge is determining what channels are the most effective in delivering our current messaging and how we can maximise impact using current resources: a website (not accessible), printed twice-yearly tenant magazine social media pages (currently dormant). These are managed by our resident engagement lead and an external website administrator who also designs and writes some copy. In addition, we need to consider future requirements and potential resource implications.
We're looking for someone with the experience to advise us on what questions we need to be asking of ourselves and the technical knowledge to translate that into an effective plan for delivery including to a diverse customer group with a range of support and communication needs.
Success will mean having a marketing strategy with a clear plan to deliver achievable goals with limited resources.
This piece of work would set us on course to communicate more effectively with tenants, their families and carers but also ensure key stakeholders understand how they can or do contribute to improving the lives of Ability customers.
In depth Project: 13-16 hours
Disability | Mentoring | Remote or Face to Face
Skills requested
Digital strategy Defining requirements for projects, Selecting digital tools and platforms, Strategy
Marketing Campaign planning, Marketing strategy
Social media Social media strategy
Website Design thinking techniques (eg: user journeys and personas), Redesign, User experience
Charity Details
Ability Housing Association is a Registered Social Landlord (RSL) with 46 years’ experience specialising in providing vulnerable people with housing and support services tailored to meet individual needs to enable them to live more independent lives. This includes supported housing projects, floating support services, accessible housing registers, and adaptations services across London and the South East.
Ability provides affordable, high-quality accommodation and person-centred support for people with a learning disability, physical disability, mental health related illness and others who may be socially isolated or come from marginalised groups to have more choice and control over their lives and to have equal access to housing, mobility, health, employment, and community involvement.
Our vision is for people who want to live more independently to regard Ability as their first-choice provider of housing and care & support services.
We are committed to creating and developing a positive approach to customer service, where the views and opinions of customers and colleagues are placed at the centre of everything we do and are used to inform improvements.
Location: South East
Size of Organisation: Large
Website: https://www.ability-housing.co.uk/