Maytree is the UK's only residential charity supporting adults experiencing an acute suicidal crisis through a unique, non-medical psychosocial model.

Following our reopening in 2024, we are seeking support from an advertising agency to develop a compelling fundraising campaign that raises awareness, inspires action and helps secure long-term financial sustainability for our service. While Maytree has a powerful story and a strong reputation among some professional networks, we currently lack the specialist creative expertise to translate this into a memorable public campaign that emotionally connects with potential donors.

We are looking for support with campaign strategy, creative concepts, messaging and the development of assets that could be used across digital, social and print channels.

Success would look like a distinctive fundraising campaign that clearly communicates the life-saving impact of Maytree, increases public awareness, grows individual giving and strengthens relationships with supporters, funders and corporate partners. We would also like the campaign to establish a clear and consistent narrative that positions Maytree as an essential part of the suicide prevention landscape.

Ultimately, increased fundraising will allow us to support more people experiencing acute suicidal distress and ensure fewer people fall through the gap between emergency intervention and community-based support.

In depth Project: 13-16 hours

Mental Health | Creating | Remote or Face to Face