The Mount Camphill Community

Fundraising support – targeting high-net-worth individuals for scholarship fund

We are a specialist craft college for young adults 16-25 with an EHCP, SEN or other learning difficulties in rural East Sussex who are in the midst of a political shift - each year it becomes increasingly difficult to fill our classrooms with students as the Local Authorities across the country contend with budgetary crises galore and decide that special needs education funding is the first to be cut.

Often we are left waiting for students to go through tribunal processes well after the academic year has begun and Local Authorities seem not to be interested in funding residential opportunities for our young people.

Therefore, we would like to begin a fundraising campaign to target high-net-worth individuals who may be interested in setting up or donating to a scholarship fund for students to be able to attend our college without the traumatic process of having to go to court over government funding.

We are looking for a media professional who has experience in high-value funding, creating communications to target high-net-worth individuals, and how to market this fundraising initiative on social and print media.

Focussed Help: 5-8 hours

Education | Mentoring | Remote or Face to Face

Skills requested

Advertising Campaign insights and optimisation, Media planning, Paid digital advertising

Digital strategy Defining requirements for projects, Strategy

Marketing Campaign planning, Email marketing, Google Adwords, Google Analytics, Marketing strategy, Storytelling

PR and journalism Campaigns, Reporting, Selling in press releases, Working with journalists, Writing press releases

Social media Social media strategy