CodeYourFuture
Google Ads Expert to Audit Grant Account and Run Paid Search Campaign
The Challenge
CodeYourFuture needs a Google Ads expert to help us transition insights from our Google Ad Grant into a high-impact Paid Search Campaign. Your goal: drive student applications across the North West during our critical May/June recruitment window. We have a fantastic new space and have the capacity to help even more people on a low income get free training and support into tech careers.
Project Scope
- Audit & Strategy: Identify high-performing grant keywords and recommend high-competition terms to migrate to a paid budget
- Campaign Setup: Build a paid Search campaign (Expert Mode) with conversion tracking and optimised copy
- AI Optimisation: Implement Smart Bidding and Responsive Search Ads for a low-maintenance, effective setup.
Commitment
Flexible and remote. We suggest 2–4 check-ins after setup (approx. 5–8 hours total?):
- Kick-off: Review grant data and goals.
- Strategy: Finalise keywords and structure.
- Launch Prep: Tracking and asset finalisation.
- Health Check: Post-launch review and hand-off.
About You
You have proven Google Search experience (Paid/Grants), are comfortable with GA4, and are passionate about supporting refugees and disadvantaged individuals through tech education and into employment.
Focussed Help: 5-8 hours
Employment and Training | Creating | Remote
Skills requested
Marketing Campaign planning, Google Adwords, Google Analytics, Marketing copy, Paid digital marketing, UTM codes for campaigns