Headway East London

Help create a strategy to promote Headway East London’s film

Headway East London is a brain injury charity based in Haggerston which supports over 800 people living with brain injury each year.

We need support to create a promotional strategy for our upcoming 20-minute documentary film, directed by award-winning filmmaker Kit Vincent.

The film follows the journeys of our members and gives a powerful glimpse into Headway East London, a place where the transformative power of art, music, food and above all community bring light to lives forever changed by brain injury.

We want to share the film far and wide to raise awareness about brain injury and the services that we provide.

We are looking for support in one or more of these areas:

  • Planning release strategies for each platform, with target audiences and goals
  • Designing a social media campaign (e.g. launch on TikTok)
  • Researching and creating content for online communities – bloggers, influencers, Facebook groups
  • Researching film festivals and awards to submit applications, initiate relationships with film curators and programmers
  • Creating a press kit
  • Supporting a broader awareness-raising campaign around the film, including sending to local MPs

We are open to working with your interests, skills and availability – get in touch if you are interested!

In depth Project: 13-16 hours

Disability | Mentoring | Remote or Face to Face

Skills requested

Advertising Campaign insights and optimisation, Media planning

Copywriting Copy, Copy guidelines, Editing, Proofreading, Specific audiences, Tone of voice

Marketing Campaign planning, Influencer marketing, Marketing copy, Marketing strategy, Storytelling