SCORE A BED
Help Us Develop an Awareness Campaign Around Bed Poverty and Sleep Quality
Score-A-Bed collects insights from travellers about bed comfort and quality, helping accommodation providers improve sleep standards. We also support the charitable mission of tackling bed poverty and raising awareness of the importance of a good night's sleep.
We're looking for an experienced communications, social media or digital marketing professional to help us develop a focused awareness campaign that communicates the impact of bed poverty, the importance of good sleep and how traveller feedback can help drive change.
We'd like your support to:
- Identify key audiences and develop clear messaging around bed poverty, sleep quality and our charitable mission.
- Recommend the most effective communications channels and content formats to reach these audiences.
- Develop a practical 3–6 month content and campaign plan, including ideas for social media content and awareness-raising activity.
- Suggest ways to encourage travellers to share bed reviews and insights, and communicate the value of this feedback to accommodation providers.
The outcome will be a clear campaign strategy and actionable recommendations that our team can use to raise awareness, increase engagement and encourage more people to contribute to Score-A-Bed's work.
We'll work with the volunteer to agree the scope, deliverables and timeframe, with the aim of creating a practical plan that we can take forward ourselves.
Mini Project: 9-12 hours
Poverty | Creating | Remote
Skills requested
Advertising Copy, Campaign insights and optimisation, Graphics, Media planning, Paid digital advertising
Branding Brand guidelines, Logo design, Mission, vision and values, Rebrand, Templates design
Copywriting Copy, Copy guidelines, Editing, Proofreading, Specific audiences, Tone of voice
Digital strategy Defining requirements for projects, Digital project management, Digital tools/platforms, Selecting digital tools and platforms, Strategy
Graphic design Animation, Brand guidelines, Editing graphics, Graphics, Templates
Marketing Campaign planning, Email marketing, Google Adwords, Google Analytics, Influencer marketing, Marketing copy, Marketing strategy, Paid digital marketing, Storytelling, UTM codes for campaigns
PR and journalism Campaigns, Influencer management, Reporting, Selling in press releases, Working with journalists, Writing press releases
Social media Content creation, Paid social media advertising, Social media reporting, Social media strategy
Website Design thinking techniques (eg: user journeys and personas), Goals in Google Analytics, Google Analytics, Google Analytics reporting, Optimisation, Optimising web forms, Prototyping or wireframes, Redesign, User experience, User interface design, User testing and research