Working Option
Developing a content strategy to engage more young people on TikTok
We need strategic minds We've taken the careers conversation to where young people told us they wanted to hear from us – TikTok.
After listening to feedback from focus groups where young people said "Please, not another webinar," we pivoted to short-form content. The result? Almost 10 million views last year from young people aged 13-24.
Our content's strength lies in its ability to build skills, widen knowledge, and share opportunities. But to maintain the trust young people have placed in us, we need authentic voices sharing diverse career pathways – we need media professionals like you to help shape our strategy.
WE NEED YOUR EXPERTISE
To develop engaging content approaches that resonate with Gen Z. Please, help us create a content strategy that connects meaningful career stories with young people who are eager to hear them. You bring your strategic insight, we'll provide the platform and audience.
In depth Project: 13-16 hours
Education | Mentoring | Remote or Face to Face
Skills requested
Marketing Marketing strategy, Paid digital marketing
Charity Details
Every young person deserves the chance to achieve their potential. At Working Options, we support young people aged 14-19 in England and Wales by offering career-boosting opportunities and fostering essential skills such as confidence, resilience, and a growth mindset.
As the number of young people NEET reaches 1 million, the stats speak volumes:
66% of young people leave education without having done any work placement
Investment in this area is down from £159 per pupil (2009) to £68 today
Tailored career support has crashed from 85% (1997) to 33% (2024)
That young people say they feel a lack of skills, confidence and sense of direction are their biggest barriers to getting a job.
Our work has never been more needed...
Our dedicated volunteers deliver inspiring stories and workshops in schools and business settings, both in-person and digitally through digital content. In 2024 we reached over 70,000 young people in person and over 2.2 million online.
By connecting young people with industry professionals, we help them to know their options, find their careers, and navigate their pathways.
Our ambition is to reach all young people, promote social mobility and create a more diverse workforce.
Location: Greater London
Size of Organisation: Small
Website: https://workingoptions.org.uk