NewstrAid supports people who work in the sale and distribution of newspapers and magazines in the uk. We want to develop and implement a strategy to engage with younger members of our community on LinkedIn to build awareness. We have a LinkedIn account and post regularly but do not use it strategically or have the expertise to know how to target what feels like quite a niche sector of the LinkedIn community. We are looking for a social media expert who knows how to run successful and targeted awareness campaigns on LinkedIn on a small budget. We would need them to plan and implement the campaign and give guidance on how we find relevant people and how best to engage and get our message out to them. Success is a campaign that has the potential to grow and develop over time and results in around 10% increase in engagement with relevant people under 35. The impact would be an increase in followers, fundraising and event attendance due to more people knowing and understanding what the charity does. In addition, it will future proof the charity as those with many years left in the trade will be aware of its work.

Mini Project: 9-12 hours

Other | Creating | Remote or Face to Face