SAVE Britain’s Heritage is celebrating its 50th anniversary in 2025 with a series of activities aimed at promoting the reuse of historic buildings. We are seeking support to develop a comprehensive marketing & PR strategy that will unify these activities, ensure high visibility, and build engagement with our target audiences.

Goals

• Increase number of paid supporters and visitors to our channels
• Secure significant national press attention

Deliverables may include

• Support establishing core messaging and approach to storytelling.
• Support defining target audience (significant work has already been completed in this area).
• High-level competitor review.
• A cohesive marketing strategy that integrates all activities that can be implemented across the year by the SAVE team.
• Clear milestones and KPI’s, (e.g., social media followers, newsletter sign-ups, event attendance, media coverage) and methods for tracking and measuring progress.
• Digital marketing budget plan.
• Content Strategy, guidance on asset creation (e.g., social media content, promotional materials, etc.)
• Support securing feature articles in national papers/mags/podcast slots/social media influencers to coincide with and promote programme.

Skills required

• Experience developing marketing strategies for heritage, culture, or similar sectors.
• Ability to create a detailed, actionable marketing plan that can be used by our team.
• Experience placing stories in the national media

In depth Project: 13-16 hours

Heritage | Creating | Remote or Face to Face