In the last 20 years, our charity has developed and expanded what we offer, but our name hasn't evolved with us. It uses outdated language, doesn't communicate our purpose or the communities we serve and now restricts our growth as it's unclear who our services are for.

We need help deciding on a new charity name! We’re looking for expert support with idea generation and guidance to choose a new name that's clear, impactful, visible and fits our mission, audience, and language funders respond to.

We have plenty of ideas and insight into what our name should convey, but lack marketing expertise. Expert advice will help us achieve a clear, well-understood name change, that maintains the trust of our current beneficiaries but gives us improved visibility and inclusivity to new beneficiaries.

It will strengthen our credibility, open new funding opportunities, and improve our recognition as a professional charity, who listens when change is needed and continues delivering valuable work.

Alongside this we will change from Charitable Trust to CIO; updating our governing document with updated language for the neurodivergent conditions of beneficiaries. This is a HUGE change and a big step for us so we want to do this right!

Mini Project: 9-12 hours

Disability | Mentoring | Remote