The Widows Empowerment Trust
Social Media and Digital Marketing Support
The Widows Empowerment Trust is seeking pro bono support to enhance our digital marketing efforts and develop a tailored social media strategy. We are currently facing challenges in increasing engagement and building a cohesive and effective online presence. While our website is on top of the search results, we lack the resources to design a robust social media plan and create engaging content.
We are looking for volunteers with skills in social media strategy, content creation, and analytics to guide our approach. Success for us would be a clear, actionable social media strategy, easy-to-use tools for content creation, and a measurable increase in engagement across platforms like Facebook, Instagram, Twitter, and LinkedIn.
The goal is to raise awareness of the charity’s mission, attract potential volunteers and beneficiaries, and create a stronger sense of community among our supporters. By enhancing our social media presence, we aim to ensure that more people who need support can find us and that our work is better understood and shared.
This effort will directly impact the widows we support, allowing them to connect with resources and a wider network of peers, ultimately empowering them to rebuild their lives with dignity.
In depth Project: 13-16 hours
Mental Health | Mentoring | Remote or Face to Face
Skills requested
Advertising Copy, Campaign insights and optimisation, Graphics, Media planning, Paid digital advertising
Branding Brand guidelines, Mission, vision and values, Templates design
Marketing Campaign planning, Email marketing, Google Adwords, Google Analytics, Influencer marketing, Marketing strategy, Paid digital marketing, Storytelling
Photography Consent forms, Editing, Photographing an event/shoot, Photo storage and management
Website Goals in Google Analytics, Google Analytics, Google Analytics reporting, Google Analytics training, Optimisation, Redesign, User experience, User interface design, User testing and research