CasildART

Social media expert needed to create & design content for art exhibitions/events

Communications Challenge:

CasildART is seeking support to strengthen its social media presence across platforms such as Instagram, Facebook, and Twitter/X. Our current challenge is building a consistent, engaging, and visually appealing online presence that reflects the gallery’s mission of promoting Black artists. Specifically, we need help planning and executing a content calendar, creating posts for exhibitions, events, and fundraising campaigns, and increasing audience engagement and follower growth.

Skills Required:

We are looking for a volunteer with skills in:

  • Social media strategy and planning
  • Content creation (copywriting and video content)
  • Basic graphic design (Canva, Photoshop, or similar tools)
  • Scheduling and analytics to track engagement and reach

Success Criteria:

Success for this project would look like:

  • A structured content calendar for at least three months
  • Regular posting on all active social media platforms with cohesive branding
  • Increased audience engagement (likes, comments, shares) and follower growth

Impact:

Strengthening CasildART’s social media presence would help us reach a wider audience, attract more visitors to exhibitions, and encourage support for fundraising initiatives, including auctions. Clear, engaging, and consistent communications would allow us to showcase our artists, highlight their work, and raise awareness about the gallery’s mission, ultimately increasing community engagement and support for Black artists.

Mini Project: 9-12 hours

Arts and Culture | Creating | Remote or Face to Face

Skills requested

Advertising Copy, Campaign insights and optimisation, Paid digital advertising

Branding Brand guidelines, Templates design

Copywriting Copy, Copy guidelines, Proofreading, Tone of voice

Digital strategy Defining requirements for projects, Digital project management, Digital tools/platforms, Selecting digital tools and platforms, Strategy

Graphic design Editing graphics, Templates

Internal communications Internal comms channels, Internal comms strategy, Measuring internal comms

Marketing Campaign planning, Email marketing, Google Adwords, Google Analytics, Influencer marketing, Paid digital marketing, UTM codes for campaigns

Photography Photographing an event/shoot

PR and journalism Campaigns, Influencer management, Reporting, Selling in press releases, Working with journalists

Social media Content creation, Content planning, Paid social media advertising, Social media reporting, Social media strategy

Website Goals in Google Analytics, Google Analytics, Google Analytics reporting, Google Analytics training, Optimisation, Copy