CasildART
Social media expert needed to create & design content for art exhibitions/events
Communications Challenge:
CasildART is seeking support to strengthen its social media presence across platforms such as Instagram, Facebook, and Twitter/X. Our current challenge is building a consistent, engaging, and visually appealing online presence that reflects the gallery’s mission of promoting Black artists. Specifically, we need help planning and executing a content calendar, creating posts for exhibitions, events, and fundraising campaigns, and increasing audience engagement and follower growth.
Skills Required:
We are looking for a volunteer with skills in:
- Social media strategy and planning
- Content creation (copywriting and video content)
- Basic graphic design (Canva, Photoshop, or similar tools)
- Scheduling and analytics to track engagement and reach
Success Criteria:
Success for this project would look like:
- A structured content calendar for at least three months
- Regular posting on all active social media platforms with cohesive branding
- Increased audience engagement (likes, comments, shares) and follower growth
Impact:
Strengthening CasildART’s social media presence would help us reach a wider audience, attract more visitors to exhibitions, and encourage support for fundraising initiatives, including auctions. Clear, engaging, and consistent communications would allow us to showcase our artists, highlight their work, and raise awareness about the gallery’s mission, ultimately increasing community engagement and support for Black artists.
Mini Project: 9-12 hours
Arts and Culture | Creating | Remote or Face to Face
Skills requested
Advertising Copy, Campaign insights and optimisation, Paid digital advertising
Branding Brand guidelines, Templates design
Copywriting Copy, Copy guidelines, Proofreading, Tone of voice
Digital strategy Defining requirements for projects, Digital project management, Digital tools/platforms, Selecting digital tools and platforms, Strategy
Graphic design Editing graphics, Templates
Internal communications Internal comms channels, Internal comms strategy, Measuring internal comms
Marketing Campaign planning, Email marketing, Google Adwords, Google Analytics, Influencer marketing, Paid digital marketing, UTM codes for campaigns
Photography Photographing an event/shoot
PR and journalism Campaigns, Influencer management, Reporting, Selling in press releases, Working with journalists
Social media Content creation, Content planning, Paid social media advertising, Social media reporting, Social media strategy
Website Goals in Google Analytics, Google Analytics, Google Analytics reporting, Google Analytics training, Optimisation, Copy