Evolve Denim Atelier

Social Media Expert Needed to Design Strategy for Upcoming Marketing Campaign

Ēvolve Denim Atelier CIC is preparing to grow awareness of Mission Possible, our national denim collection campaign, and the wider work of ReNew, RePurpose and ReBuildLives.

We need support to develop a clear social media strategy that brings together our environmental purpose, our work keeping denim out of landfill, and our social mission of helping people develop skills and progress as artisans.

We already have established brand messaging, programme information, imagery and developing partnerships, but need specialist social media expertise to turn these resources into a focused and achievable campaign.

We are looking for someone with experience in social media strategy, audience development, campaign planning and creating engaging content across appropriate platforms.

Success would be a practical strategy we can implement, including clear audiences, content themes, platform recommendations, campaign structure and ways to measure engagement and growth.

This would help us reach more denim donors, participants, volunteers, partners and supporters, increasing the amount of denim kept in productive use while creating more opportunities for people to develop skills, sustainable livelihoods and greater financial independence.

In depth Project: 13-16 hours

Community | Creating | Remote

Skills requested

Digital strategy Defining requirements for projects, Digital project management, Digital tools/platforms, Selecting digital tools and platforms, Strategy

Marketing Campaign planning, Email marketing, Google Adwords, Google Analytics, Influencer marketing, Marketing copy, Marketing strategy, Paid digital marketing, Storytelling, UTM codes for campaigns

Social media Content creation, Paid social media advertising, Social media reporting, Social media strategy