We're seeking a dynamic volunteer Social Media Expert to amplify our new project, "Equity in Finance," aiming to expose and dismantle the "ethnicity premium" – the direct and indirect extra costs for financial goods and services paid by individuals from minority ethnic backgrounds. This initiative, led by Rooted Finance and Money A+E, is an ambitious, evidence-based campaign to identify and address systemic, cultural, and structural barriers to financial access. 

Our challenge: expanding our social media presence post our recent parliamentary launch. We've opened project specific Instagram and Twitter/X accounts, and they are needing strategic growth. We want to build connection with supporters, financial service providers, statutory bodies, funders, race equity groups and community organisation through compelling and creative content.

We need expertise in social media platform building, content creation, and storytelling. Success means a thriving social media presence, with adaptability for wider partnership use, featuring inspiring visual and written content, through storytelling.

Your focus will drive follower growth, engagement, and partner connections. Having awareness and understanding of charities, racial justice and finance sector would be useful.

This support will directly enhance our project's impact, fostering the movement for racial justice in finance.

In depth Project: 13-16 hours

Advice | Creating | Remote or Face to Face