Rooted Finance
Social Media Expert needed to grow new project social media platforms
We're seeking a dynamic volunteer Social Media Expert to amplify our new project, "Equity in Finance," aiming to expose and dismantle the "ethnicity premium" – the direct and indirect extra costs for financial goods and services paid by individuals from minority ethnic backgrounds. This initiative, led by Rooted Finance and Money A+E, is an ambitious, evidence-based campaign to identify and address systemic, cultural, and structural barriers to financial access.
Our challenge: expanding our social media presence post our recent parliamentary launch. We've opened project specific Instagram and Twitter/X accounts, and they are needing strategic growth. We want to build connection with supporters, financial service providers, statutory bodies, funders, race equity groups and community organisation through compelling and creative content.
We need expertise in social media platform building, content creation, and storytelling. Success means a thriving social media presence, with adaptability for wider partnership use, featuring inspiring visual and written content, through storytelling.
Your focus will drive follower growth, engagement, and partner connections. Having awareness and understanding of charities, racial justice and finance sector would be useful.
This support will directly enhance our project's impact, fostering the movement for racial justice in finance.
In depth Project: 13-16 hours
Advice | Creating | Remote or Face to Face
Skills requested
Copywriting Copy, Specific audiences
Marketing Storytelling
Social media Content creation, Content planning
Charity Details
Rooted Finance is a pioneering debt advice and financial inclusion charity with a vision of a fair, equitable financial landscape, where all individuals can thrive, not just survive. Our aims are to:
• Prevent and relieve the impact of poverty through impartial debt advice.
• Educate people in debt and personal financial management.
• Support the development of financial products to provide relief for those affected by financial hardship.
Based in London and working across UK, our quality assured advice team reflects the communities we serve, ensuring culturally appropriate services and expert-by-experience values underpin our approach. We work to Identify and disseminating key financial messages and consumer campaigns, specifically to address energy efficiency and fuel poverty prevention schemes, as well as participate in research and campaigning to examine and address financial inequalities
faced by our Black and Minority Ethnic communities in financial services.
In addition to our frontline delivery, Rooted Finance also plays a strategic role in increasing the visibility of financially excluded people. As a female, Black-led financial inclusion organisation, we also seek to amplify the voices of marginalised communities and tackle structural and systemic inequalities.
Location: Greater London
Size of Organisation: Small
Website: https://www.rootedfinance.org.uk/