Sight Relief (SCIO)
Social media expert to help create a marketing strategy content creation
We're a small charity based in UK that delivers free sight-saving treatment and services in remote areas of developing countries, looking for professional support in building a marketing strategy and media content creation training for staff. The aim is to achieve the following:
- Have an effective presence on Instagram, Tik Tok and LinkedIn to create brand awareness
- To have a marketing strategy and approach that reflects our culture - recognising the resource and capacity constraints. This will involve 2 of the trustees undertaking the training to be self-sufficient over time.
- We want you to be able to create impactful social media messaging across the 3 platforms that provide greater visibility of the work undertaken, to identify and increase donor participation and identify other organisations for collaboration.
In depth Project: 13-16 hours
Health | Mentoring | Remote or Face to Face
Skills requested
Advertising Campaign insights and optimisation, Graphics, Media planning
Marketing Campaign planning, Google Adwords, Google Analytics, Influencer marketing, Marketing strategy, Storytelling
Website Design thinking techniques (eg: user journeys and personas), Goals in Google Analytics, Google Analytics, Google Analytics reporting, Google Analytics training, Optimisation, Optimising web forms, User experience, User interface design