The Mount Camphill Community
Social Media/Marketing support developing SEN FE college marketing strategy
We are a very small specialist further education college within a Camphill community that is in need of some assistance with our social media identity and marketing strategy.
We are struggling to recruit students and get noticed in the way that we need by Local Authorities in order to have a full cohort of residential students funded to attend our craft college. We are distinct and different in our offer - focusing more on craft and therapies as a way to encourage growth and independence within our student body.
We have been open since 1970 but recently student numbers have been falling. By way of a robust marketing and social media strategy, we would like to increase our modest following (1.7k Instagram, 1.1k Facebook) and improve our messaging in order for a cohesive strategy that makes 'The Mount' synonymous with the best educational opportunity for your SEN child.
We are looking for support from someone with experience in social media, digital marketing, PR, and print media. We would like to increase traffic to our brand-new website, assess the best format for our upcoming prospectus (print or digital), and increase our social media following.
In depth Project: 13-16 hours
Education | Mentoring | Remote or Face to Face
Skills requested
Advertising Campaign insights and optimisation, Media planning, Paid digital advertising
Digital strategy Defining requirements for projects, Strategy
Marketing Campaign planning, Email marketing, Marketing strategy, Paid digital marketing, Storytelling
PR and journalism Campaigns, Selling in press releases, Writing press releases
Social media Content planning, Paid social media advertising, Social media strategy