2026 marks 20 years of Wayward (www.wayward.co.uk)—our community-centered, non-profit design practice—and 10 years as the Official Reuse Partner of the RHS. This year, we’re launching the House of Wayward Plants Creative Reuse Centre with its own dedicated website.

We have so much great content from two decades—photos, films, drawings, and more—plus new projects. However, we’ve done little on social media and now want to amplify our reach and impact. We’re overwhelmed by how to share 20 years of amazing work alongside new content. We're also planning a “Wayward Plants” campaign, encouraging social media followers to apply to adopt a plant, tied to live events.

We need strategic advice on structuring and releasing everything. Should we unleash our entire backlog at once? Some older projects have hundreds of images—how many do we show? When and how often should we post, and in what formats? Our heads are spinning!

Helping us develop a strategy, alongside advice on what tools we should use to create, schedule and post content, would be a major help. (This might be a "quick fix" or more "focussed help" - we're open and grateful for whatever you can offer!)

Focussed Help: 5-8 hours

Environment | Mentoring | Remote