House of Wayward Plants
Social Media Strategy needed for non-profit design practice and reuse initiative
2026 marks 20 years of Wayward (www.wayward.co.uk)—our community-centered, non-profit design practice—and 10 years as the Official Reuse Partner of the RHS. This year, we’re launching the House of Wayward Plants Creative Reuse Centre with its own dedicated website.
We have so much great content from two decades—photos, films, drawings, and more—plus new projects. However, we’ve done little on social media and now want to amplify our reach and impact. We’re overwhelmed by how to share 20 years of amazing work alongside new content. We're also planning a “Wayward Plants” campaign, encouraging social media followers to apply to adopt a plant, tied to live events.
We need strategic advice on structuring and releasing everything. Should we unleash our entire backlog at once? Some older projects have hundreds of images—how many do we show? When and how often should we post, and in what formats? Our heads are spinning!
Helping us develop a strategy, alongside advice on what tools we should use to create, schedule and post content, would be a major help. (This might be a "quick fix" or more "focussed help" - we're open and grateful for whatever you can offer!)
Focussed Help: 5-8 hours
Environment | Mentoring | Remote
Skills requested
Digital strategy Selecting digital tools and platforms, Strategy
Social media Social media strategy
Charity Details
Wayward is an award-winning non-profit design practice working at the
intersection of landscape, architecture, and socially engaged art.
Internationally recognised for pioneering the design of “meanwhile spaces,” temporary landscapes that activate vacant or underutilised sites, Wayward designs, curates, and activates community-centred, culturally vibrant green spaces and develops innovative placemaking strategies for the public realm.
For the past decade, House of Wayward Plants has been the RHS’s Official Reuse Partner, rehoming over 100,000 mature plants and trees to more than 1,000 community and school gardens—diverting around 400 tonnes of waste from landfill - equivalent to the weight of 40 Routemaster buses!
This summer, we're launching the House of Wayward Plants Creative Reuse Centre. This is the next step in our story - we're building the infrastructure to repurpose plants, trees, and salvaged construction materials year-round from the horticultural and building industries, supporting a sustainable circular economy that will be transformative for green spaces across London.
Location: Greater London
Size of Organisation: Micro
Website: http://www.wayward.co.uk