Association for Real Change (ARC) Scotland
Support needed to identify communication goals and produce a delivery plan.
The Challenge:
- Reflect and consolidate learning from our comms and marketing activities in 2024
- Identify clear comms and marketing targets for the coming year and how to measure them.
- Coordinate routes to delivery across a small tea, with diverse portfolio, various levels of experience and no internal comms support. Involves coordinating activity through various social media channels, websites and e-bulletins.
Skills we need:
- Comms expertise and facilitation.
- Ability to support and guide the management team through the process.
What success looks like:
- Clarity of specific comms and marketing targets and ways to measure them
- Effective leadership and co-ordination of responsibilities across the team
- Increased motivation, confidence and rewards for team to engage in comms activities
- Identify the need for any on-going specialist support or L&D needs within limited budget.
Impact: We will communicate and engage more effectively with more people to:
- Share our mission and what we stand for
- Amplify the voices and experiences of disabled people
- Increase the reach and impact of our publications, films and other outputs
- Grow membership of our networks
- Attract project funds
- Sell more training.
Mini Project: 9-12 hours
Disability | Mentoring | Remote or Face to Face
Skills requested
Marketing Campaign planning