A practical guide to using plain English to cut through the noise, reach more people, and make every word count.

How to build your creative portfolio

Packed with expert advice, practical tips, and industry resources, this toolkit is designed to help support under-represented talent step into advertising with confidence.

Posted 16 April 2025

A creative workspace featuring a computer monitor displaying various images, surrounded by colourful stationery, a tablet, a coffee mug, glasses and indoor plants. There are sticky notes on the monitor.

Cut the jargon: Marketing simplified for charities

Clear, practical marketing advice for busy charity teams. What is marketing? For many of us in the charity sector, marketing can feel like a bit of a mystery full of jargon and complicated strategies. But...

Posted 24 March 2025

People sat around a table, looking at a screen

What charities can learn from hit tv-show Heartstopper

If you’re a Netflix fan, you’ve probably noticed the buzz around Heartstopper and its latest season. The show has captivated audiences with its often honest and heartfelt portrayal of LGBTQ+ life. But beyond its feel-good...

Posted 28 November 2024

Charlie and Nick from Heartstopper, laying on a graphic wall, facing each other