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How charities can use framing techniques to create values-led stories
Why great messages don’t always land, and what your charity can do instead.
Posted 18 March 2026
20 June 2019
by Oliver Hickson, on behalf of Media Trust
Guide
15 minutes
Follow these 10 principles and you are sure to see an improvement in not only your charity's communications but your financial sustainability as well.
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This guide was produced as part of Media Trust and Comic Relief’s Core Strength Programme, which provided the charities taking part with the opportunity to develop their communications skills through training, consultancy and voluntary support from media and creative industry experts.
Other guides produced as part of the Core Strength Programme:
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