Reload document 
Open in new tab 
Building your charity’s Theory of Change: A beginner’s guide
Struggling to communicate your charity’s impact clearly? This beginner's guide will help you build a strong Theory of Change
Posted 14 May 2025
20 June 2019
by Claire Warner, on behalf of Media Trust
Guide
15 minutes
Measuring impact should be a fundamental function within any charity. Demonstrating and effectively communicating impact is the best way to articulate why your charity does what it does and why people should engage with you. The following guide shows you how this can be done properly.
Loading...
This guide was produced as part of Media Trust and Comic Relief’s Core Strength Programme, which provided the charities taking part with the opportunity to develop their communications skills through training, consultancy and voluntary support from media and creative industry experts.
Other guides produced as part of the Core Strength Programme:
Was this resource helpful?
Related Resources
How to build your creative portfolio
Packed with expert advice, practical tips, and industry resources, this toolkit is designed to help support under-represented talent step into advertising with confidence.
Posted 16 April 2025
Beyond the basics: Planning your charity livestream for success
You’ve got the idea - now let’s plan a charity livestream that runs smoothly and gets great results.
Posted 15 April 2025
