Does your charity have a future on X?
Digital comms consultant Madeleine Sugden explores how recent changes are pushing the sector to review its use of X and drive a move to Bluesky.
Posted 16 January 2025
Video
In this film, Chris Hall, climate enthusiast, and Head of Marketing at Charity Digital, shares his recommendations for raising funds online, including making your campaigns interesting, ensuring your fundraising efforts are donor led and being trustworthy.
Digital fundraising is hard for most charities and competition is fierce. But as with any type of marketing, it is important to keep in mind who your donors are and how to communicate with them. Chris Hall advises charities on how to avoid the mediocrity and embrace the art of authenticity.
Media Trust’s Conquering Climate Comms Series
With the years to come being crucial for climate change, how can charities effectively contribute to a meaningful dialogue and inspire audiences to act? We’ve got you covered.
This film belongs to our growing Conquering Climate Comms series and offers expert advice for environmental organisations from thought leaders working across the sector. Each film explores a key area of climate communications and provides practical recommendations.
Produced as part of the Weston Communicating Climate programme, these films have been made possible thanks to funding from the Garfield Weston Foundation.
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