Why writing in plain English matters for charities
A practical guide to using plain English to cut through the noise, reach more people, and make every word count.
Posted 23 June 2025
Video
In this film, Chris Hall, climate enthusiast, and Head of Marketing at Charity Digital, shares his recommendations for raising funds online, including making your campaigns interesting, ensuring your fundraising efforts are donor led and being trustworthy.
Digital fundraising is hard for most charities and competition is fierce. But as with any type of marketing, it is important to keep in mind who your donors are and how to communicate with them. Chris Hall advises charities on how to avoid the mediocrity and embrace the art of authenticity.
Media Trust’s Conquering Climate Comms Series
With the years to come being crucial for climate change, how can charities effectively contribute to a meaningful dialogue and inspire audiences to act? We’ve got you covered.
This film belongs to our growing Conquering Climate Comms series and offers expert advice for environmental organisations from thought leaders working across the sector. Each film explores a key area of climate communications and provides practical recommendations.
Produced as part of the Weston Communicating Climate programme, these films have been made possible thanks to funding from the Garfield Weston Foundation.
Was this resource helpful?
Related Resources
Managing your charity’s social media on a limited timeframe
How to make every minute of your limited schedule count.
Posted 23 June 2025
How to share your volunteering experience (without sounding like you’re bragging)
Top tips for sharing your volunteering experience loud and proud
Posted 4 June 2025
