Measuring your campaign’s success
Welcome to the final part of the Campaign Creator series! Today, we'll look at measuring success and learning from your campaign.
Posted 22 June 2026
Video
With brands and big business becoming increasingly active in conversations on climate change, it can be hard for charities to get cut through. This new resource, created in collaboration with design studio Adapt, will help you master your visual storytelling and ensure your story stands out.
When it comes to compelling communications, it’s not just about what you say, but how you say it. We sat down with Josie Tucker from Studio Adapt – a design studio that tests creative responses to climate change – to find out her top three tips for making your visual storytelling unmissable.
Media Trust’s Conquering Climate Comms Series
With the years to come being crucial for climate change, how can charities effectively contribute to a meaningful dialogue and inspire audiences to act? We’ve got you covered.
This film belongs to our growing Conquering Climate Comms series and offers expert advice for environmental organisations from thought leaders working across the sector. Each film explores a key area of climate communications and provides practical recommendations.
Produced as part of the Weston Communicating Climate programme, these films have been made possible thanks to funding from the Garfield Weston Foundation.
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