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Open in new tab Your charity’s numbers might be telling you the wrong story
Learn how to look beyond the metrics and make more informed decisions about your charity’s digital strategy
Posted 21 October 2026
Guide
Reason Digital's Matt Haworth teaches you how to get better digital fundraising results using the tools available.
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The last 10 years has seen a slow shift from traditional fundraising methods towards more digital ones. This has meant charities have needed to react to protect their income, yet many have struggled to embrace digital fundraising fully, especially smaller organisations. The COVID-19 crisis is now making this urgent. Events are cancelled, shops are closed. With people stuck at home on their laptops and phones: digital is the answer.
With the kind support of John Lyon’s Charity, Media Trust has been able to specially commission this Digital Fundraising guide compiled by Matt Haworth, author of the Digital Fundraising Book and Co-Founder of Reason Digital. This this guide will take you from the basics, through taking funds online, to creative ways to get quick win results during lockdown.
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