A charity’s guide to AI prompting
How can your charity get better results from AI without extra budget? By mastering great prompts.
Posted 22 September 2025

As part of Media Trust's Reframing Disability in News programme – in partnership with the BBC’s 50:50 Project - this guide has been created with Disability Rights UK and Furner Communications to prepare disabled interviewees for a media interview.
This guide has been designed by Media Trust and Disability Rights UK to support and equip experts, who also happen to be disabled, to take part in media interviews on TV or radio. The guide includes ideas on what journalists are looking for, tips on preparing for an interview and more.
Disabled people make up more than 20% of the population but are currently under-represented on our screens and in particular on the news. Media Trust’s Reframing Disability in News programme aims to increase the representation and visibility of disabled people in broadcast news.
Media Trust’s Reframing Disability in News programme has been created in partnership with BBC’s 50:50 project and is part of the Future News Pilot Fund, funded by the Department for Culture, Media, and Sport, and run by Nesta.
How can your charity get better results from AI without extra budget? By mastering great prompts.
Posted 22 September 2025
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