When putting a campaign together, think first about what you would like to achieve from it. It may be more followers on social media or an increased awareness within a specific audience group. Maybe you want to increase loyalty, encourage donations or drive volunteer signups?
Whichever one it is, keep that objective in mind and decide on what your target will be. If you have a target it can help you calculate how much you will need to spend on the campaign to reach a specific number of people, this includes the basics like your time which should be viewed as a cost. Then you can think about how you measure and deliver this.
This guide was originally created as part of our MyCommunity project. It was delivered in partnership with Locality and funded by the Department for Communities and Local Government (DCLG).
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