Reload document 
Open in new tab 
How charities can use framing techniques to create values-led stories
Why great messages don’t always land, and what your charity can do instead.
Posted 18 March 2026
24 October 2019
by Media Trust
Guide
20 minute read
Knowing how to best approach the media and present your story is essential if you want to get media coverage for your charity. This guide provides top tips and best practice advice on interacting with the media from three different perspectives: the communications trainer, the equality charity and the media.
Loading...
This guide forms part of Stronger Voices, a training programme created in partnership with Equally Ours and funded by City Bridge Trust, designed to help strengthen the voices of London’s equality sector.
More about Stronger Voices
Was this resource helpful?
Related Resources
Burnout prevention and self-care for busy charities
If you work in charity communications, you probably wear more hats than your job title suggests. One minute you’re drafting a press release, the next you’re troubleshooting on social media, updating the website and pulling...
Posted 11 March 2026
How charities can create climate messaging that cuts through the noise
Explore key learnings from Heard’s session at our 2025 Climate Comms for COP30 and Beyond online festival. We know that great climate messaging can help shift people from concern to collective action. But what does great climate messaging look...
Posted 19 January 2026
