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Google Analytics 4: The terms you need to know, simplified
We've created this glossary of terms to help you get to grips with Google Analytics 4.
Posted 9 May 2023
8 September 2018
by Media Trust
Guide
20 minute read
A well-thought-out marketing campaign can make a huge difference to your organisation when advocating for change for your cause. This guide provides top tips and best practice advice in forming marketing campaigns from three different perspectives: the communications trainer, the equality charity and the media agency.
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This guide forms part of Stronger Voices, a training programme created in partnership with the Equality and Diversity Forum and funded by City Bridge Trust, designed to help strengthen the voices of London’s equality sector.
More about Stronger Voices
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