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Why writing in plain English matters for charities
A practical guide to using plain English to cut through the noise, reach more people, and make every word count.
Posted 23 June 2025
8 September 2018
by Media Trust
Guide
20 minute read
A well-thought-out marketing campaign can make a huge difference to your organisation when advocating for change for your cause. This guide provides top tips and best practice advice in forming marketing campaigns from three different perspectives: the communications trainer, the equality charity and the media agency.
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This guide forms part of Stronger Voices, a training programme created in partnership with the Equality and Diversity Forum and funded by City Bridge Trust, designed to help strengthen the voices of London’s equality sector.
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