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Building your charity’s Theory of Change: A beginner’s guide
Struggling to communicate your charity’s impact clearly? This beginner's guide will help you build a strong Theory of Change
Posted 14 May 2025
23 September 2017
by Media Trust
Guide
30 minute read
Funded by Open Society Foundations and produced by Media Trust, this guide explains how you can use the media and social media to get your message out.
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At the back of this guide you will find a media strategy template. Use this template to start writing your own media strategy including target audiences, key messages, media channels and monitoring and evaluating your media and communications. This guide will take you through all the steps to complete your own media strategy.
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