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Open in new tab How to build your creative portfolio
Packed with expert advice, practical tips, and industry resources, this toolkit is designed to help support under-represented talent step into advertising with confidence.
Posted 16 April 2025
12 November 2019
by Twitter
Guide
2 hours
Get a unique insight into how some of the biggest brands are successfully using Twitter in the 'Twitter Content Strategy Playbook'.
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Created by Twitter, their content guide is all about how to effectively build your brand on the platform.
The Guide’s five chapters cover everything from setting up a profile that communicates your purpose and using hashtags effectively to content and developing your brand tone of voice.
The Guide:
Chapter 1: Bring your brand purpose to life with a strong identity and voice. Implement a strong profile strategy to communicate that purpose to your customers.
Chapter 2: Effectively reach brand goals and connect with what’s happening through an authentic, timely and relevant content strategy.
Chapter 3: Communicate your brand story and reach campaign goals with simple copy and feed-stopping creative.
Chapter 4: Bring it all together with a clear and consistent presence across any of your managed channels.
Chapter 5: Manage Your Presence with #ProTips for miscellaneous situations.
Read it cover to cover, or simply dip in and out of the sections as and when relevant to you.
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