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Open in new tab Showcasing your charity’s impact online without it costing the world
Here’s why hosting your impact report on your website is better for accessibility, SEO, and your audience.
Posted 28 August 2025
25 February 2017
by Media Trust
Guide
20 minute read
Media coverage can raise awareness of your work, the profile of your organisation or encourage people to get involved in some way such as signing a petition or using your services. Find out how to construct a press release that stands out in this guide.
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The main role of a press release is to convince the media to cover your story but the media may also publish content directly from your press release. Journalists receive many press releases every day so lots of them are ignored – your press release will need to be exciting and relevant for it to stand out.
This guide was originally created as part of our MyCommunity project. It was delivered in partnership with Locality and funded by the Department for Communities and Local Government (DCLG).
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