Climate Storytelling, A Masterclass with the BBC’s Sustainability Advisor

Media Trust has teamed up with the BBC’s Sustainability Advisor, Jeremy Mathieu, for this free masterclass to learn how to educate and inspire non-expert audiences to engage with the climate agenda, and to understand the important role of the media sector.

Jeremy Mathieu is a Sustainability Advisor and Trainer at the BBC and he also works as an independent consultant in the Broadcast, Advertising and Sport sectors.

Within the BBC, Jeremy works with senior teams to develop and implement sustainability strategies and action plans, as well as leading the BBC’s efforts to engage audiences with sustainability across all editorial output.

It has never been more important for charitable organisations to ensure they can frame the complexity and urgency of the climate crisis in a meaningful and accessible way. At the same time, broadcasters are actively looking at how they approach sustainability in terms of content and audiences.

This masterclass will be an opportunity to learn and explore these themes first-hand along with the following topics:

• Framing climate change as a transition story and making it relevant to non- expert audiences
• Understanding the role the public can play in that transition
• Exploring the relevance for the media sector, especially journalism, in changing the narrative and reaching wider audiences

Attendance Eligibility:
This masterclass is open to charities leading work that is focused on the environment or climate change.

Level:
All levels – this masterclass is designed for all charity professionals who have an interest in climate communications.