Facebook Blueprint: Immersion Day – Beginner

30 Apr

Facebook UK, NW1 3FG

Tuesday 30 April 2019 09:00 - 17:30

Media Trust has partnered with Facebook Blueprint, Facebook’s training arm, to bring you a unique, hands-on workshop covering the fundamentals of Facebook and Instagram marketing, specifically for charities.

This interactive workshop will equip you with the knowledge and skills to build real strategies and run effective advertising campaigns on Facebook and Instagram. Facebook experts will guide you through a series of modules, as you work in teams with like-minded charity professionals to develop a media plan around a theoretical charity brief which you’ll pitch to a panel at the end of the day.

This is a collaborative and creative learning environment where you’ll gain insights through practical modules covering:

  • Getting started with Facebook and Instagram ads
  • Fundraising tools
  • Audience targeting
  • Creative content
  • Insights and analytics

At the end of the day, you’ll have the chance to receive on-the-spot advice and mentoring from Facebook’s expert team and get your specific questions answered.


This training is suited to charity communications professionals who are responsible for social media or marketing at their organisation. Workshops are open to a maximum of two people per organisation.

The beginner-level workshop is aimed at charities who are using Facebook and Instagram to engage audiences, considering investing in advertising on these channels or just starting out. Going back to basics, this session will take you on an interactive journey from getting started through to understanding how to buy ads and finally measuring your success. If this doesn’t sound like you, please check out our Intermediate-level workshop.

Complete the online course before attending

As part of Media Trust’s collaboration with Facebook Blueprint, we’ve curated an eLearning Pathway so you can enhance your Facebook and Instagram knowledge and skills at a time and place that works for you.

We recommend you complete the Facebook Fundamentals Core Pathway before attending the workshop in order to get the most out of this jam-packed day.

It was a very useful and interesting course and I will definitely be using what I learnt to help promote the Hospice’s events and activities on Facebook. As it’s our 40th Birthday this year, social media and Facebook are more important than ever to tell people our message.

Headshot of a girl in glasses smiling Lisa Herring, The Hospice of St Francis.

In partnership with:

Media Trust x Facebook Blueprint Co-Branded Logo

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 07515795837.

If you’d like to cancel the course, please check our cancellation policy below and email [email protected]

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to [email protected].

Book your place

To secure your place on this course, register today via our Eventbrite page.


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Facebook UK

10 Brock Street, London, NW1 3FG

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