Facebook Blueprint: Immersion Day – Intermediate

This interactive workshop will equip you with the knowledge and skills to build real strategies and run effective advertising campaigns on Facebook and Instagram. Facebook experts will guide you through a series of modules, as you work in teams with like-minded charity professionals to develop a media plan around a theoretical charity brief which you’ll pitch to a panel at the end of the day.

This is a collaborative and creative learning environment where you’ll gain insights through practical modules covering:

• Ad buying and optimisation
• Fundraising tools
• Audience targeting
• Creative content
• Insights and analytics

At the end of the day, you’ll have the chance to receive on-the-spot advice and mentoring from Facebook’s expert team and get your specific questions answered.

Level

This training is suited to charity communications professionals who are responsible for social media or marketing at their organisation. Workshops are open to a maximum of two people per organisation.

The Intermediate-level workshop is aimed at charities who are active on Facebook and/or Instagram and are looking to be more strategic in their approach and build on their current knowledge so they can deliver impactful ad campaigns. This session will benefit those who are already investing in these channels and want to optimise their ad spend and refine their strategy with the help of Facebook experts. If this doesn’t sound like you, please check out our Beginner-level workshop.

As part of Media Trust’s collaboration with Facebook Blueprint, we’ve curated an eLearning Pathway so you can enhance your Facebook and Instagram knowledge and skills at a time and place that works for you.

We recommend you complete the Facebook Fundamentals Core Pathway before attending the workshop in order to get the most out of this jam-packed day.

In partnership with: