Turning your charity’s marketing from reactive to proactive

Does your charity’s marketing feel like it’s always catching up, responding to what’s happening rather than driving it? For small charities with limited time and resource, reactive marketing is often the default, but it doesn’t have to be.

With the right foundations in place, even the smallest team can move from scrambling to strategic. Proactive marketing means knowing your audience, having a plan, and showing up consistently without burning out or blowing your budget.

This 2-hour beginner-friendly webinar will help you step back from the day-to-day and start building a marketing approach that actually works for your charity. You’ll leave with a clearer picture of where your marketing is now, where it could be, and the first practical steps to get there.

If you are a People’s Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email osianb@mediatrust.org to be added to the waitlist.

Event details:

• Location: Online
• Time: 10:00–12:00
• Price: From £48

We’ll cover how to:

• Build a simple, realistic marketing strategy that fits your charity’s capacity and goals
• Develop audience insight that shapes everything you do, from content to campaigns
• Plan campaigns proactively so you’re leading the conversation, not reacting to it
• Create an editorial plan that keeps your content consistent and manageable
• Make the most of limited time and resource without sacrificing quality or impact
• Take your first steps from reactive to proactive

Who should attend?

Perfect for anyone responsible for marketing, comms, campaigns, or content in small to medium-sized charities. No prior expertise needed, just bring your ideas and we’ll help you turn them into a clear, practical plan.

Meet your expert trainer

Amanda Jones is an award-winning strategist who has been working at London communications agencies for over 15 years. Amanda has developed brand and marketing strategies for many well-known brands and charities such as Ariel, John Lewis Partnership and Sue Ryder.

She has experience developing campaigns and messages that connect with audiences across all channels, including digital, social and traditional media. She is also a marketing consultant for smaller nonprofits, supporting them to elevate their marketing and providing agency-grade support in more nimble ways.