Get your Story into the Media

16 Nov

Weber Shandwick, EC1N 2AE

Thursday 16 November 2017 10:00 - 13:00

You want to raise awareness of the work your charity is doing, but where do you start? What will grab the attention of journalists and ensure that it is your story they are telling?

This course will help you to up your PR game and reach your audiences through print and online media. Pick out the stories that will get you noticed, learn how to tell them in a press release format and perfect your pitching skills in this comprehensive introduction to the media for charities. 

At the end of this training you will:

  • Understand the media and what makes a newsworthy story 
  • Learn to write press a release that gets noticed and confidently pitch it to journalists    
  • Learn what journalists want and how to reach them

Who should attend?

This course is ideal for you if you have recently took on a communications or PR roleand you have some experience of writing press releases and pitching to journalists but with little take up.

How to prepare:

Bring 2 – 3 press releases or ideas for newsworthy stories that you would like to practice with.

Do I need to bring anything with me?

Bring one or two press releases or ideas for newsworthy stories for your campaign you would like to practice with.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.

If you’d like to cancel the course, please check our cancellation policy below and email trainingandevents@mediatrust.org

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Cancellation and Booking Policy

Booking terms and conditions

Payment

Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to trainingandevents@mediatrust.org or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email  trainingandevents@mediatrust.org to discuss the changes.

Cancellation period

If you need to cancel your booking:

  • 1 month or more before the course, you will be entitled to a full refund
  • Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
  • Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
  • The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to trainingandevents@mediatrust.org.

Can I pay via invoice?

You can choose to show “other payment options at the bottom of the order page and choose “send invoice.

Our Finance team will send you an invoice.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Do you offer this course as bespoke training?

If you’d like us to run Media Interview training with your staff, get in touch with our Bespoke team and they will help you to create a tailored course for you. Email bespoke@mediatrust.org or call 0207 871 5600.

Book your place

To secure your place on this course, register today via our Eventbrite page.

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Weber Shandwick

2 Waterhouse Square 140 Holborn, London, EC1N 2AE

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