MiQ and Media Trust: Work Experience Week

People often say that to get into advertising, it’s more about who you know than what you know. But research shows teams made of people with different backgrounds do better. Right now, the people who work in advertising don’t always reflect all of UK society. Media Trust and MiQ are joining forces to help change that. 

We’re offering 20 16–18-year-olds based in London and surrounding areas, from less advantaged socioeconomic backgrounds, who are seeking to start a career in advertising, a one-week work experience placement at the MiQ headquarters in London. The week will be packed with engaging sessions to help you learn more about how the advertising industry works, grow your skills and meet new people. 

Who are MiQ and what is programmatic advertising? 

MiQ are a programmatic media company. Programmatic advertising uses audience data to sell digital advertising space to brands by reaching their target audiences. It is one of the fastest growing platforms in the industry and MiQ have run advertising campaigns for over 8,000 different brands, from Burberry to Fanta. 

What’s involved? 

It takes a lot of different skills and experience to bring an advertising campaign to life. This one-week work experience opportunity aims to give you an insight into many different roles, from client management and data analysis to creative design and learning & development. 

As trainees, you’ll take part in knowledge sessions and complete set tasks throughout the week. Then, in small groups, you’ll present what you’ve learned back to your MiQ facilitators. You’ll come away with hands on experience and an understanding that goes beyond just the theory. 

The placement will run for one week from 28th July – 1st August 2025, 10am to 4pm every day. It will be based at the MiQ headquarters in Holborn, central London and all travel expenses and lunch will be covered.  

Why a career in advertising?  

Advertising is a dynamic, ever-changing, and collaborative industry that puts a high value on both creativity and management skills.  

Many of us interact with advertising on a day-to-day basis, whether through social media, TV, events or even product packaging. A career in advertising could be the perfect fit for you if you’re interested in:  

Who is eligible to apply?  

Applications are open to individuals who are:  

• Aged between 16-18 years old
• Based in London and the surrounding areas
• From a working class or less advantaged socioeconomic background (for example if you were/are eligible for free school meals and/or neither of your parents went to university)
• Looking to build their knowledge for a future career in advertising
• Available between 10am and 4pm for the week Monday 28th July – Friday 1st August 2025 

You do not need any previous experience to apply for the programme. Just show us your enthusiasm within your application and let us know why you want to join the programme.  

You can find a list of the questions on the application form here. Make sure your application is submitted before the closing date – Monday 14th July 2025.  

Need help? 

If you need an alternative format for the application, would like to send a video instead or if you have any questions, please get in touch with Rachael on rachaelw@mediatrust.org  

Accessibility  

The structure and content of this programme will be adjusted to meet any accessibility needs we are made aware of, including but not limited to, BSL interpretation, live captioning, and resources in other formats. etc. Please let us know in your application of any accessibility requirements you may have. 

In partnership with: