With two billion users logging in every month, YouTube provides an exciting way of increasing awareness and understanding of your charity through video. Learn directly from a Google trainer about how to understand your brand and target audience’s behaviours, write, storyboard and film engaging videos, market your content to beneficiaries and measure your success.
With two billion users logging in every month, YouTube provides an exciting way of increasing awareness and understanding of your charity through video. Learn directly from a Google trainer about how to understand your brand...
Posted 21 October 2022
We hear it all the time from social media experts, “Faces are engaging. People like to look at other people.” But what about when you can’t show images of the people you work with?
Posted 19 October 2022
Whether you’re writing copy for a web page, an email or a social media post, here are some tips to make your writing persuasive.
Posted 14 September 2022
This resource has been developed by Glitch and is designed for people working in charities and their supporters to improve their digital resilience and feel safe to use their voices in online spaces.
Posted 8 August 2022
As part of our Weston Communicating Climate Programme, we teamed up with Essence Global to run this masterclass for environmental and climate charities on creating powerful content that inspires audiences to act.
Posted 4 July 2022
In this film, Chris Hall, climate enthusiast, and Head of Marketing at Charity Digital, shares his recommendations for raising funds online, including making your campaigns interesting, ensuring your fundraising efforts are donor led and being...
Posted 21 October 2021
In this film, Andrew Davis, digital marketing expert, and Founder of Talk Dygital, shares his top tips on how to find and work with climate influencers, including setting your campaign goals, searching for the right...
Posted 13 October 2021
As part of our Headlining Mental Health programme, Media Trust arranged two days of free masterclasses during Mental Health Awareness Week 2021 to help mental health and wellbeing organisations make the most of social media...
Posted 8 October 2021
After watching this masterclass you'll be ready to start building your online community on Instagram. This webinar will take you through Instagram best practices, new platform features and frequently asked questions.
Posted 10 June 2021
User-generated content is an authentic and persuasive way to keep your audience engaged. James Berg, Captain of content marketing crew Picaroons, has created this guide to help you encourage your audience to create and share...
Posted 13 May 2021
