Mobilising audiences
Gabby Edlin, CEO and Founder of Bloody Good Period takes a deep dive into how they mobilised the Bloody Good Period audience into taking action, what challenges they faced along the way and some tactics...
Posted 14 July 2021
Gabby Edlin, CEO and Founder of Bloody Good Period takes a deep dive into how they mobilised the Bloody Good Period audience into taking action, what challenges they faced along the way and some tactics that could help your own organisation.
How to build your community on Instagram
After watching this masterclass you'll be ready to start building your online community on Instagram. This webinar will take you through Instagram best practices, new platform features and frequently asked questions.
Posted 10 June 2021
How to apply for Google Ad Grant funding and set up your first campaign
Applying for Google Ad Grant funding can help you diversify your income stream and reach new audiences. We know that navigating the platform can be tricky, so we've teamed up with the experts at AIP...
Posted 20 May 2021
How to encourage your audience to create and share content: A guide to user-generated content
User-generated content is an authentic and persuasive way to keep your audience engaged. James Berg, Captain of content marketing crew Picaroons, has created this guide to help you encourage your audience to create and share...
Posted 13 May 2021
CIPR Pitching Webinar
Got a great story for a media publication but not sure how to sell it in? In this CIPR webinar, learn what to consider when you are preparing your pitch, how to tell your charity's...
Posted 24 February 2021
Re-thinking climate change communications for charities
As part of our Weston Communicating Climate programme in partnership with Garfield Weston Foundation, Jeremy Mathieu, the BBC’s Sustainability Advisor, delivered a Climate Storytelling Masterclass for charities working in this space. Here are the key...
Posted 17 February 2021
Where to find free diverse and inclusive stock images for your charity
Writing great copy for your website, email and social media posts is just one aspect of good content marketing. Another important aspect is making your content visually appealing, using photos, graphics or video. Selecting the right visual will really help bring your copy...
Posted 20 January 2021
Top tips for making charity films in 2020 and beyond
Covid-19 and the resulting lockdown changed the way that charities communicate with their audiences. Take note of all the top tips in this video to make sure your films make the biggest impact.
Posted 12 November 2020
Supporting disabled spokespeople in media interviews – a guide for your organisation
As part of Media Trust's Reframing Disability in News programme – in partnership with the BBC’s 50:50 Project - this guide has been created with Scope to demonstrate how organisations can support disabled spokespeople in...
Posted 2 November 2020
Interviewing disabled experts – a guide for newsrooms and journalists
As part of Media Trust's Reframing Disability in News programme – in partnership with the BBC’s 50:50 Project - this guide has been created for newsrooms and journalists to support them with interviewing disabled experts....
Posted 13 October 2020
