Your free Campaign Creator workbook

Welcome to the Campaign Creator workbook, your practical companion to Media Trust’s free 5-day Campaign Creator series for Small Charity Week.

This workbook has been designed to help you put your learning into action. As you work through each day of the series, you’ll complete simple exercises to help you build the foundations of a charity campaign.

By the end of the week, you’ll have:

• A campaign goal and plan
• A clear campaign story and key messages
• Content ideas and calls to action
• A launch checklist
• A simple approach to measuring success

Whether you’re looking to raise awareness, recruit volunteers, increase donations, promote a service or encourage people to take action, this workbook will help you turn ideas into a campaign you can build on.