Campaign Creator: All resources

Welcome to our Campaign Creator hub!

Whether you’re looking to raise awareness, recruit volunteers, increase donations, promote a service or encourage action, Campaign Creator will guide you through the key stages of building a campaign from start to finish.

Across five practical lessons, you’ll learn how to:

• Define your campaign goal and audience
• Create messages that inspire action
• Develop engaging campaign content
• Launch your campaign with confidence
• Measure success and learn from the results

Download your Campaign Creator Workbook

Use the workbook alongside each day’s lesson to capture ideas, complete activities and build the foundations of your campaign.

Day 1: Plan your campaign

Learn how to define your objective, identify your audience, choose the right channels and create a realistic campaign plan.

Day 2: Craft your message

Discover how storytelling, key messages and clear calls to action can help people connect with your cause and take action.

Day 3: Create your content

Turn your campaign messages into engaging content ideas and learn how to make the most of your time and resources.

Day 4: Launch your campaign

Prepare for launch day, work effectively with partners and keep your campaign momentum going beyond the initial launch.

Day 5: Measure and improve

Learn how to evaluate your campaign, understand your results and use insights to strengthen future campaigns.

We’d love your feedback!

If you haven’t already, we’d be incredibly grateful if you could spare 2–3 minutes to complete our short feedback survey.

Your feedback helps us understand what was useful, what could be improved and what topics you’d like us to cover in future resources, webinars and training.