Marketing for Charities: Free training
Free online and in-person marketing training for charities
Are you looking to boost your marketing skills and learn first-hand from an industry expert?
Thanks to support from The Marketing Trust, we’re offering you a unique opportunity to enhance your marketing knowledge, completely free of charge.
Looking to enhance your marketing knowledge and learn from top industry experts? Whether you prefer online or in-person sessions, we have options to suit you.
Choose from our new online sessions or join the final in-person session in Belfast.
I have gained so much from this training; I feel I have a much better understanding of digital marketing and how it can help. It no longer looks like a monster, but a tool I can work with to increase the impact of our organisation in the community.
Herve Bessieres, Munro Health
Enhance your marketing knowledge with two expert-led online workshops: Digital Marketing and Marketing Essentials. Both are free and designed to equip you with practical skills to improve your charity’s impact.
Digital Marketing
A strong digital marketing strategy is key to cutting through the noise, growing an engaged community, and reaching new audiences. Join our two-part online workshop to develop an effective, long-term digital marketing plan. This session is led by Andrew Davis, who has trained over 11,000 people worldwide.
What you'll learn
- Assess your charity’s current digital marketing resources.
- Integrate essential channels, tools, and trends into your strategy.
- Build a practical, realistic digital marketing plan.
- Understand the latest challenges and opportunities in the digital space.
Following the training, you’ll gain access to expert-led support sessions on key topics like SEO and Google Analytics, plus drop-in clinics to ensure you can put your new skills into practice with confidence.
Online session dates
- 4 and 6 March 2024, 10:00 – 12:30pm. Book your space.
- 11 and 13 March 2024, 10:00 – 12:30pm. Book your space.
In-person session dates
Final spaces remaining!
Learn how to create a tailored digital marketing strategy, refine your messaging, and reach new audiences in this intensive, full-day workshop.
Date: Friday 31 January 2025, 10am – 4pm
Location: Innovation Factory, 385 Springfield Road, Belfast BT12 7DG
I gained a really thorough grounding across lots of different aspects of marketing. I especially gained confidence around pitching, developing a campaign, and understanding audiences.
Iulia Teodorescu, Volunteer Centre Hackney
Marketing Essentials
Join our interactive two-part workshop to learn how to effectively use traditional marketing channels like print, radio, and local events to build meaningful relationships with your community. This session is perfect for organisations looking to reach audiences who may not be online or engaged with digital platforms.
What you'll learn
- What marketing really is and how it can benefit your organisation.
- How to assess your organisation’s position and create a marketing strategy with clear, actionable goals.
- How to choose the right marketing channels and develop content that delivers results.
- Crafting messages that resonate with your audience.
- Working with local press and journalists to amplify your message.
- Creating impactful marketing materials that connect with your community.
Online session dates
- 13 and 14 January 2024, 10:00 – 12:30pm. Book your space.
- 20 and 21 January 2024, 10:00 – 12:30pm. Book your space.
Who should attend the training?
If your role whether paid, part-time or voluntary includes one or more of the following functions, this training is for you!
- You are responsible for the day-to-day management of their organisation’s digital marketing.
- You have a role which includes elements of communications.
- You want to develop new ways to communicate for your cause.
Places are selected on a first come, first serve basis. Book now to secure your spot!
Sign up to an in-person session
We would like to thank the Marketing Trust for their generous support in funding this initiative.
The Marketing Trust is an independent charitable trust which makes grants of financial assistance to charitable, volunteer, educational and other organisations for the purposes of training their staff, volunteers, young people and the general public in any or all aspects of marketing understanding and/or execution, and to appreciate the role of marketing in today’s society.
Our Corporate Partners
We enjoy outstanding support from the media industry. Our partners include:
