Amplify your message with Edelman: Drop-in clinics for charities

We’ve teamed up with Edelman to provide a series of free, interactive drop-in sessions for charities focused on improving your communications, one theme at a time.

How do the sessions work? 

Each session is an hour long and covers a different topic, as listed below. 

At Media Trust, we’re proud to work with an influential network of industry-leading volunteers who offer their time and skills to charity professionals. You’ll be joined by 2-3 expert volunteers from Edelman, ready to answer your most pressing questions on the topic at hand and provide tailored advice.  

Plus, you’ll meet other charities facing similar challenges, allowing you to share experiences and solutions.

Why attend? 

Effective communication strategies are about telling your charity’s story in a way that resonates with your audience, drives action, and achieves your goals. Even if you already have a successful strategy, exploring new communication methods can make a big impact on reach and growth. Our drop-in sessions will help you do just this by covering practical aspects of developing your charity’s communications plans and helping you: 

• Craft compelling narratives: Learn how to tell your charity’s story in a way that captures attention and inspires support.
• Engage your audiences: Discover methods to connect with your community through various channels, including social media, press releases, and newsletters.
• Influence policy and public opinion: Get tips on engaging with policymakers and shaping public perception to advance your cause. 
• Manage communications crises: Learn strategies for managing communications during challenging times to protect your charity’s reputation.
• Measure and communicate impact: Understand how to track and report on the success of your communications efforts to demonstrate your charity’s impact. 

Upcoming sessions

AI strategies

• Date: Tuesday 28 January 2025
• Time: 14:00 – 15:00
• Topic: This session will cover time-saving tools and strategising for using AI to maximise your charity’s impact and goals.
• Register your space

Telling your beneficiaries’ stories

• Date: Tuesday 18 February 2025
• Time: 14:00 – 15:00
• Topic: This session will cover telling your beneficiaries’ stories authentically and how to craft compelling narratives that resonate with your audience.
• Register your space

Campaign activation

• Date: Tuesday 18 March 2025
• Time: 14:00 – 15:00
• Topic: This session will cover leveraging communication channels to maximise your charity’s campaign reach and encourage community engagement.
• Register your space

Please note: themes may change depending on the availability of volunteers.

Find out more

If you have any questions about the event or the registration process, including any adjustments to help you register, contact the Volunteering Team at volunteering@mediatrust.org.