« Back to Resource Hub

Digital Campaigning – Digital Leadership Stories

21 June 2019

by Media Trust

Case Study

Case Study

In this film, Mevan Babakar, Head of Automated Factchecking at independent factchecking charity, Full Fact shares her thoughts on testing out digital campaign messaging, using data and analytics to shape voice and content, and the importance of having a clearly defined call to action when piecing together digital campaigns.

The key mastermind behind Full Fact’s recent EU Referendum crowdfunding campaigns, Mevan breaks down the process of creating clear and succinct messaging on digital, and explains how digital can be used to target specific segments of your charity’s audience.

 

Media Trust’s  Digital Leadership Stories

This film belongs to a  five-part series, and offers you an inside look into small charities that are leading the way in digital. Each film explores a key area of digital communications and  provides unique advice and learning from  digital leaders working across the sector …

The films touch upon five different digital themes: Creating an Engaged Digital Community, Getting Started with Digital, People Driven Content, The Digital CEO and Digital Campaigning.

Produced as part of Media Trust’s Digital Leadership Programme, these films have been made possible thanks to funding from the Department of Digital Culture Media and Sport.

 

 

Watch the rest of the Digital Leadership Stories Series:

Was this resource helpful?

Related Resources

Harness the power of podcasting

Rachel Green, Client Strategy Executive at Fat Beehive and Producer and Trustee at Charity Chat explores how charities can make the most of the podcasting boom to market their programmes, services and fundraising.

Posted 17 November 2022

Build Engaging Presentations

Whether you’re in front of your board of trustees, volunteers, funders or your colleagues, knowing how to present to an audience is one of the most important skills you can master. During this session you...

Posted 10 November 2022

A person standing up and presenting to a group of people sat down.