How your charity can avoid creating ‘AI slop’
What is AI slop - and how can your charity avoid it?
Posted 7 May 2026
21 June 2019
by Media Trust
Case Study
In this film, Mevan Babakar, Head of Automated Factchecking at independent factchecking charity, Full Fact shares her thoughts on testing out digital campaign messaging, using data and analytics to shape voice and content, and the importance of having a clearly defined call to action when piecing together digital campaigns.
The key mastermind behind Full Fact’s recent EU Referendum crowdfunding campaigns, Mevan breaks down the process of creating clear and succinct messaging on digital, and explains how digital can be used to target specific segments of your charity’s audience.
Media Trust’s Digital Leadership Stories
This film belongs to a five-part series, and offers you an inside look into small charities that are leading the way in digital. Each film explores a key area of digital communications and provides unique advice and learning from digital leaders working across the sector …
The films touch upon five different digital themes: Creating an Engaged Digital Community, Getting Started with Digital, People Driven Content, The Digital CEO and Digital Campaigning.
Produced as part of Media Trust’s Digital Leadership Programme, these films have been made possible thanks to funding from the Department of Digital Culture Media and Sport.
Watch the rest of the Digital Leadership Stories Series:
Was this resource helpful?
Related Resources
How creators can volunteer with charities and make a real impact
Discover how creators can use their skills to support charities, build meaningful connections and make a real difference through volunteering.
Posted 5 May 2026
Accessible charts and graphs: Make your charity’s data work for everyone
Explore Passion4Social’s free webinar and learn how to present your charity’s data in a way that’s clear and accessible to all.
Posted 23 April 2026
