Engaging youth in climate conversations
Delve into key strategies for engaging Gen Z in climate conversations, straight from Gen Z themselves.
Posted 3 August 2023

In this film, Mevan Babakar, Head of Automated Factchecking at independent factchecking charity, Full Fact shares her thoughts on testing out digital campaign messaging, using data and analytics to shape voice and content, and the importance of having a clearly defined call to action when piecing together digital campaigns.
The key mastermind behind Full Fact’s recent EU Referendum crowdfunding campaigns, Mevan breaks down the process of creating clear and succinct messaging on digital, and explains how digital can be used to target specific segments of your charity’s audience.
This film belongs to a five-part series, and offers you an inside look into small charities that are leading the way in digital. Each film explores a key area of digital communications and provides unique advice and learning from digital leaders working across the sector …
The films touch upon five different digital themes: Creating an Engaged Digital Community, Getting Started with Digital, People Driven Content, The Digital CEO and Digital Campaigning.
Produced as part of Media Trust’s Digital Leadership Programme, these films have been made possible thanks to funding from the Department of Digital Culture Media and Sport.
Delve into key strategies for engaging Gen Z in climate conversations, straight from Gen Z themselves.
Posted 3 August 2023
This guide delves into the importance of AI for your charity and offers examples of prompt formulas to amplify the impact of your copy and imagery.
Posted 11 July 2023
Whether you’re in the charity sector or not, there are valuable lessons we can all learn from how small charities communicate their messages
Posted 19 June 2023